The Commentary & Opinion on the Business of Sport (COBS) Program is a selective, 8-week writing initiative designed for students passionate about the financial, legal, and strategic dynamics of the sports industry. It exists to bridge the gap between academic business concepts and real-world sports journalism, helping members sharpen their ability to frame persuasive, data-driven arguments on complex industry developments. By committing to the full program, cohort members will gain a polished digital portfolio of published work, collaborative newsletter experience, and the prestigious opportunity to have their pieces featured in Sports Business Journal.
Week by week
W01
Orientation
Foundations of Sports Business Writing & Research Sources
W02
Op-Ed Intro
Framing Arguments & Supporting with Evidence
W03
Investigative Sports Business Reporting
Finding stories nobody else is writing + Executive interviewing preparations
W04
Media Rights
Content Monetization & Distribution Strategies
W05
Market Dynamics
Franchise Valuations, Private Equity, & M&A in Sports
W06
Governance & Law
Antitrust Issues, Collective Bargaining, & League Regulations
W07
Commerce of Culture in Sport
Marketing, Fan Engagement, Player-Team-League Dynamics, & Analytics
W08
Capstone Presentations
Portfolio Review, Final Pitch, & Publishing Approvals
Scroll or drag the track, or use the arrows, to see every week
Key outcomes
Produce rigorous, business-oriented sports commentary by analyzing the financial, legal, and strategic dynamics of the industry and translating complex data into persuasive, evidence-backed arguments.
Collaboratively publish a weekly professional newsletter while managing tight editorial deadlines and rotating through diverse writing formats, from brief market summaries to deep-dive investigative pieces.
Leveraged a polished digital portfolio of published work, potentially featured in Washington Square News or the Sports Business Journal, to articulate independent viewpoints and pitch high-level industry recruiters.